Located to the east of the city center, DEZ was the very first shopping center to be opened in Austria. With over 100 shops selling everything from jewelery to gardening tools, it is still the best place to shop in the region. So regardless of whether you need a new pair of gloves or want to stock up on food, this is the place to come. There are several cafes and restaurants, and kids can be left in the creche for no charge. The shopping center is situated near the Innsbruck-Ost motorway exit.