Overview

In a city with a number of taxi service companies, how does one compete, especially as the newcomer in town? Orange Cab Company is the newest taxi service to open in Seattle, and its claim to fame is that it has the cleanest fleet in the area, which may very well be true. No one has challenged the claim yet. Rates are standard for the area. Cabs are computer dispatched. The company has corporate accounts, non-smoking cars and airport service, and it does package delivery.