Varadero is a favorite tourist destination not only for foreign visitors, but for Cubans themselves. This gives the town a distinctive character that sets it apart from other resorts in the country.

Varadero's hotel complexes are well equipped in terms of the accommodation, recreational facilities, aquatic sports, and nightlife they offer. Tourists do not generally venture beyond these complexes to explore their surroundings, but when they do go out, they are rarely disappointed.

There are many entertainment options on the the Varadero peninsula and throughout the province of Matanzas. The heavenly beaches, whose waters shimmer in every shade of blue from navy to bright turquoise, beckon you to swim, play water-sports or simply to relax and soak up the sun on the beach. If you are feeling energetic you can choose between diving, crossing the Bahía in a catamaran, fishing, and many other activities. You can visit some of the area's many important archeological sites, including the Cueva de San Ambrosio, a cave with ancient paintings on the wall, or the Cuevas de Musulmanes, another cave famous for its ceremonial use by the Siboney people. Another tourist attraction is Las Salinas, a salt mine which formed the basis of the region's economy during the colonial era.

This part of the island is equally well known for its natural beauty and as a natural habitat for rare birds, some of which are now extinct in the rest of the world. Many birdwatchers come here on vacation every year with dreams of catching a rare sighting.

The city of Matanzas, birthplace of the century-old danzón musical style that continues to enjoy great popularity, also merits a visit. There are archaeological sites here, including the Cueva de Bellamar, and good camping areas such as the Yumurí and Canasí Valleys, both of which have a rich variety of flora and fauna, rivers and natural viewpoints. If you prefer to tour the city itself, there is much to see, including parks, squares, museums, and galleries. The architecture is extremely beautiful and rich in Spanish influence, and the city has a great view of the Bahía de San Juan.